http://shadconnelly.com/site/wp-content/uploads/2016/01/FIVE-ESSENTIAL.pnghttp://shadconnelly.com/site/wp-content/uploads/2016/01/FIVE-ESSENTIAL.pnghttp://shadconnelly.com/site/wp-content/uploads/2016/01/FIVE-ESSENTIAL.png5 Content Marketing Tools I Use Every Day (and You Can Too)

5 Content Marketing Tools I Use Every Day (and You Can Too)

I create online content on a daily basis for different businesses, brands and organizations. From website updates and blogging to social posts and podcasts, the Internet is the canvas where I do most of my work.

11 Essentials of Effective Website Copywriting

11 Essentials of Effective Website Copywriting

People read differently on the Web. They scroll and skim. That means you need to write differently. You have to provide crisp, clean and clear content and make it interactive, easy to navigate and highly scannable.

http://shadconnelly.com/site/wp-content/uploads/2015/05/Rosemarys-Baby-Movie-Poster-750x375.jpgA Great Example of an Effective Tagline

A Great Example of an Effective Tagline

Writing a powerful tagline is one of the toughest tasks in copywriting. You have to be incredibly concise—stringing together just a few words in a way that says a lot and makes a big impact.

Why Consistency Is More Important Than “Right” in Copywriting

Why Consistency Is More Important Than “Right” in Copywriting

As a copywriter, I get asked a lot of questions about the “right way” to do things in regards to punctuation, grammar and style. Here are a few examples: Which spelling should I use: grey or gray? Should I capitalize people’s job titles? Should I use a comma before “and” (known as the “Oxford comma”)?

We Have Concerns About Content Quantity Vs. Quality

We Have Concerns About Content Quantity Vs. Quality

On a recent episode of the podcast We Have Concerns, the focus of the discussion was content. Specifically online content, and how we both view and “consume” it.

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