I create online content on a daily basis for different businesses, brands and organizations. From website updates and blogging to social posts and podcasts, the Internet is the canvas where I do most of my work.
People read differently on the Web. They scroll and skim. That means you need to write differently. You have to provide crisp, clean and clear content and make it interactive, easy to navigate and highly scannable.
Writing a powerful tagline is one of the toughest tasks in copywriting. You have to be incredibly concise—stringing together just a few words in a way that says a lot and makes a big impact.
As a copywriter, I get asked a lot of questions about the “right way” to do things in regards to punctuation, grammar and style. Here are a few examples: Which spelling should I use: grey or gray? Should I capitalize people’s job titles? Should I use a comma before “and” (known as the “Oxford comma”)?
On a recent episode of the podcast We Have Concerns, the focus of the discussion was content. Specifically online content, and how we both view and “consume” it.