I recently read the book The Switch by the legendary author Elmore Leonard. Like many of Leonard’s books—at least the Kindle versions—it includes the full “10 Rules of Writing” he wrote in 2001 for The New York Times. Now, I’ve probably read this piece a hundred times. But whenever it pops up, I read it again. It’s that good.
I help companies create and publish content for their blogs. And I’ve noticed something pretty interesting over the past year: The use of images throughout a post seems to increase SEO value and the amount of traffic the post receives over time.
For online audiences, email is an essential communication channel. With the explosion of smartphones, people check their email multiple times throughout the day. Connecting with customers through email is the next step in creating a more personal customer-brand relationship.
Your website establishes the framework for your brand online. It forms the core of everything else you do on the Web—including your content marketing and social media efforts. You want to make that core as strong and powerful as possible.
Social media has become a huge part of our daily lives. Recent reports show social networks make up more than 20% of all Internet time. Brands that ignore social media are closing their doors on a significant chunk of the online population.